These networks have already confirmed that their plans for the development are closely linked with "Sales" and company "Sales" plans not only to show the absolute sale in these shops, but also expand its presence in other supermarket chains.
In your questions you always answer the chief of department on work with supermarkets Irina Antonova .
Advertising Department
The Advertising Department carries out advertising and marketing events aimed at promotion and positioning of the products. We provide all opportunities of our chain to promote your products and services
• At ñash registers;
• In light boxes;
• Near cash register area;
• At thematic section;
• In mounted equipment .
2. Placing advertising materials in stores
• Placing advertising materials in pendant frieze equipment ;
• Placing flyers at cash registers;
• Placing Promo-stands in salesrooms.
3. Actions to stimulate sales
• Competitions for store employees;
• Promo-actions for shoppers.
4. Statistical sales information
• Forming rating and sales reports;
• Weekly sales reports with day-by-day breakdown;
• Dynamics of item share in the total size of thematic circulation – diagram;
• Dynamics of sales share in the thematic group - diagram.
5. Outdoor advertising
• Placing outdoor advertising at the front of our stores;
• Placing outdoor advertising at our vehicles.
6. Placing advertising on our web-site:
• Banners, promo-blocks, previews.
The staff of this department will help you to choose the best option of promoting and positioning your products.
The head of the department is Yulia Chernyaeva.
HR Department
The Human Resources Department is a structural unit of the company, responsible for hiring, adaptation, respective paperwork and staff training.
The main tasks of the HR department are:
1. hiring and filing respective paperwork;
2. filing and processing of personnel documentation and organizing personnel records;
3. headhunting and staff recruitment according to the requests of department heads via various sources;
4. organization and control over new employee adaptation program;
5. forecasting the needs in recruitment in accordance with the plans and development dynamics, determining professional and qualification requirements and abilities of employees by means of tests and examinations, analyzing personnel movement;
6. monitoring the labor market;
7. day-to-day control over personnel work: time-keeping (vacations, tardiness, absence without leave etc) and labor discipline (together with unit heads);
8. timely provision of information about changes in positions and salaries to the accounting office;
9. creating and introducing regulatory base (together with the Legal Department), regulating activity of the company (rules, orders, instructions etc), day-to-day adjustments to some provisions of regulatory documentation in compliance with the changes in the company's activity;
10. developing rules and regulatory documents that guide the system of training, assessment and forming staff reserve, timely detecting the needs in training and possibilities of its organization;
11. organization of corporate events;
12. helping employees to attract loans and material assistance;
13. creating a new favorable team environment.
Russian and International Sales Departments
Sales departments are an indispensable link between Publishers of newspapers and magazines and Distributors of printed mass media. Currently, we work with over 200 enterprises, and give individual attention to each of them. We don’t separate our clients into small and major ones. Every client becomes our partner. In order to provide a better service for our partners, we have developed and introduced a unique reward scheme, a system of printed press reservation at the SALES warehouse, complete data exchange in electronic form (dates of issue and order compilation schedule for books, newspapers, magazines, remission schedule, waybills for goods dispatch, waybill for the return of goods from the client, client’s orders), a method of compiling orders together with the client, which guaranties the best sales in their chains. A detailed planning of printed press shipments allows our clients to start selling printed press at the day of official sale date, regardless of their remoteness. Our logistics envisages deliveries to any location in Russia, CIS, Baltic countries and some other countries by any means at client's discretion. It means that we are prepared to tackle the most urgent task for today – to fully meet the demand for mass media.
This department works with our partners all over Russia. Cooperation forms, high quality of the rendered services, adoption of new information and warehousing technologies make our company a desired partner, and our business – very profitable.
It you have any questions regarding organization of shipments of periodic press, books, stationary supplies and other consumer goods, the head of the Sales Department Bachuchina Elena will be happy to answer them.
International Sales Department
The International Sales Department was formed in January 2003. We began developing our export business area with shipments to the CIS and Baltic countries. Now we work with over 45 clients in 27 countries, including Armenia, Azerbaijan, Belarus, Bulgaria, England, Lithuania, Estonia, Germany, Greece, Georgia, Israel, Spain, Italy, Ireland, Jordan, Kazakhstan, Cyprus, Latvia, UAE, Poland, USA, Turkey, Thailand, Tunisia, Turkmenistan, Uzbekistan, Ukraine, the Czech Republic. We supply to our partners not only periodic press, but also a wide range of books, issued by leading Russian publishing houses.
About 90 % of shipments abroad are sent by air transport, thus our clients get the press within one day from its receipt at the SALES warehouse. We are aware of the specifics of press distribution business, and we have and successfully apply the most advanced technologies that ensure the quickest printed press processing and delivery to our clients. To meet the demands of our partners, we have established our own customs service that has its representatives at all Moscow airports.
If you have any questions regarding organization of shipments of periodic press, books, stationary supplies and other consumer goods to the CIS and Baltic countries, and abroad, the head of the International Sales Department Yulia Nyrkova will be happy to answer them.
Retail chain
The retain chain "SALES" is one of the largest press distributors in Russia in terms of the store number.
Today the chain comprises for more than 90 wholesale and retail locations and continues to rapidly develop.
The retail sales are represented by two retail chains that operate under two different trademarks.
One is SPRINT that SALES develops as its own retail chain. The chain consists of 41 step-in stores (a showroom or a store with free access to the goods). The product range of SPRINT stores includes over 5000 items: periodicals, books, stationary goods, toys, cigarettes, soft drinks. The selling area usually ranges between 30 to 150 sq m. Almost all stores are located close to metro stations.
SALES-cash-and-carró is a chain of wholesale-retail format. It incorporates 5 stores. Trading floor has the average area of 150 sq m. The stores operate in the supermarket format, open 24 hours and serving wholesale and retail purchasers that have free access to the products. The product range of the store includes up to 10 000 items: periodicals, books, stationary and office supplies goods, toys, audio-, video- and multimedia-products.
The three pillars of the SALES chain are respect for the purchaser, efficiency and circumspect financial policy. These principles allow us to combine reputable strength of our business with enviable growth dynamics.
In response to the needs of our clients, SALES comes up with new forms of cooperation with small, medium-sized and major clients in the area of press distribution.
One of the most important and rapidly growing areas of our work is working with clients of city forwarding service. To ensure the highest standard of service for this group of clients, we have introduced the new technologies of the schedule, employing a special line. All clients of the city forwarding service are assigned their own personal managers. These measures allow our clients to make their business more efficient. SALES provides comprehensive services for over 350 retail outlets in Moscow and nearby regions.
Purchasing Department
The Purchasing Department was formed at the date of the company’s establishment in 1999.
It is this department that serves as a link between our company and publishing houses.
Today the Purchasing Department is a unit that in addition to buying issues, provides our selling departments with necessary information and organization tools for the most effective sale of every issue.
Efficiency of the unit and the enterprise as a whole is evidenced by high ranks of the company in numerous industry ratings.
The day-to-day work with the publisher to promote the products was the grounds for establishing the Marketing Service Department that is responsible for assisting and supporting the publishers in new projects.
Our suggestions about the work with new periodicals and books are a set of measures to maximize its presences in our network and, as a result, to boost its sales.
It corresponds to the main business-task of the company – to get the maximum operating profit -from press distribution.
If you have any questions, the head of the Purchasing Department Khamidova Elena will be happy to answer them.
Purchasing Department for Book Products, Stationary and Consumer Goods
The SALES Purchasing Department for Book Products, Stationary and Consumer Goods
We purchase book products, stationary and consumer goods for our clients and stores.
We form product range of our stores, make recommendations on novelties. We build the product range in accordance with preferences and suggestions of our clients, individually, based on the worked-out product matrix. We enlarge the number of suppliers and we are geared to wide product range and favorable terms. We yield profit.
Today
We increase the number of publishers that we work with as well as the number of our clients in Moscow, all Russian regions, CIS and other countries (the USA, Germany, Greece, Israel, Spain etc).
You can always find in our product range over 5000 of editions printed by major Russian publishers: EKSMO, ACT, ACT-Press, Rosman, Ripol-Classic, Azbuka, Sophia, Centropoligraph, Inostranka, Amofora, Panorama, Raduga etc.
We have added more items of business, academic, publicistic literature of Beliy Gorod, Pokolenia, Piter, NTC Mikrotech and other publishing houses.
In addition to book products, we offer our clients a wide arrange of stationary supplies and kindred products (from toys to retail equipment). Our partners are Servicetorg, TPK Gruppa tovarischei, EKSMO-kants, Zenit, Incell, Misteria zvuka, Premier-igrushka, PepsiCo, TD Korner, TK DVK Russkie igralnie karti, Paket predlojeniy etc. We help our clients to yield profit.
Our advantages
A system of discounts.
A wide range of book products, office supplies and consumer goods.
Working with standing orders and individual requests. We attend to all orders in the shortest possible time.
If you have any questions, the head of the Purchasing Department for Book Products, Stationary and Consumer Goods Nataliy Kisel will be happy to answer them.
